Conversations = Sales…

Conversations = Sales…

If you get a conversation with a prospect – can you make a sale? It’s an interesting question. Because for most of us, the answer is yes. Maybe not every time. Maybe it’s 1 in 2. Or even 1 in 10. But the truth is that for most of us, we’re...
Should I be producing content in my business?

Should I be producing content in my business?

Well – yes. Like it or not, people ARE consuming content 24/7. And as business owners, choosing not to be part of this is a dangerous thing. The more content we put out, the more our businesses are going to grow. Growth is divisible by content. Why? We live in a...
Can I charge people to join my Loyalty Club?

Can I charge people to join my Loyalty Club?

Well – yes! If you get it right, and people think they’re getting MORE value than they’re paying for, then paid-for loyalty clubs can work brilliantly. Zooplus are a great example. We have two dogs. Bob, our rescue Cojak (that’s a Corgi x Jack...